Building Philanthropy for a Better Florida

Florida Blue Foundation Announces Reshaping Health Access Challenge

July 08, 2020

As we continue to fight two public health crises; the COVID-19 health pandemic and racial unrest happening throughout the country, the need to address health disparities for disadvantaged populations and communities across the U.S. and here in Florida is more important than ever.

As a health solutions company, GuideWell has launched the Reshaping Health Access Challenge, focused on breaking down the barriers to health equity. This challenge demonstrates GuideWell's commitment to finding solutions that will help to improve health equity for every Floridian.

The Reshaping Health Access Challenge seeks local, grassroots organizations---like yours---with novel approaches to enabling access to quality, affordable health care and health education to populations and communities in Florida experiencing high levels of health inequity.

GuideWell is seeking solutions in the following focus areas:

  • Health Access - Solutions or services that improve access to affordable, quality health care services to: 

1) economically disadvantaged or rural communities 

2) underserved or at-risk populations (underserved minorities, seniors, individuals with disabilities, veterans, incarcerated populations, etc.). *

  • Health Literacy - Solutions or services that improve the ability to obtain, read, understand, and use health care information in order to make appropriate health decisions and follow instructions for treatment.

Those showing the most potential will be selected to compete in one of four regional pitch events taking place virtually in Orlando, Jacksonville, Tampa and Miami. The top-three ideas from each region will receive $5,000 and will also be invited to a statewide showcase for an opportunity to win a $40,000 grand prize. Additionally, selected participants will have the opportunity to network with potential funders, industry experts and other innovators at GuideWell's Well-Being Forum in October.

Applications are due July 24th. Please apply here:

If you have any questions about the Reshaping Health Access Challenge, please contact Ricardo Garcia at