Building Philanthropy for a Better Florida

Florida Counts Awards Its Seventh Round of Grants; Encourages Residents to Complete the 2020 Census

March 09, 2020

Everyone counts in the US Census, which begins in mid-March

MIAMI – Florida Counts Census 2020, a statewide philanthropic initiative formed by eight 501(c)(3) nonprofit nonpartisan organizations throughout the state of Florida, announced that it has awarded funds to 48 community-based organizations to propel census efforts addressing children, youth, millennials, young adults and seniors of all ethnic groups to be conducted in more than 50 Florida counties.

Florida Counts, a supporter and advocate of census grassroots efforts, has raised more than $1.4 million in philanthropic funds for Census 2020 outreach, education and messaging.  The Florida Counts team invites community-based nonprofits to submit proposals to reach groups including the hard to count communities that were not covered in the initial grants cycle. Hard-to-count communities vary from area to area, but are generally communities that historically have been undercounted.  Examples of hard-to-count populations include persons of color, recent immigrants, young children, renters and low-income households.  For those non-profit groups interested in receiving a grant, please visit for further information and to access the grant application.

Households will begin receiving official Census Bureau mail in mid-March with detailed information on how to respond to the 2020 Census online, by phone, or by mail.  Everyone who lives in the United States is required by law to participate.

“As the US Census is fast approaching, we want to remind Florida residents of the importance of everyone filling out the questionnaire.  Our participation is crucial and will impact our local communities for the next decade,” said Susan Racher, Vice President and Chief Financial Officer of the Wallace H. Coulter Foundation, one of the eight nonprofits spearheading the FL Counts initiative. “An accurate census is vital for Florida to receive its fair allocation of federal government funds for ten years, for our infrastructure, health care, transportation, the arts, education, elder care, children’s programs through 325 federal programs allocating $1.5 trillion yearly.”

According to the US Census Bureau, between March 12-20, invitations to participate in the 2020 Census will start arriving in households across the country.  April 1st is Census Day, a key reference date for the 2020 Census. By this date, every home will receive an invitation to participate in the 2020 Census. Once the invitation arrives, residents should respond in one of three ways: online, by phone, or by mail.

Florida Counts Census 2020 is one of many state philanthropic and nonprofit initiatives to improve the census count in its home state.  Florida Counts has awarded seven rounds of grants, totaling $1 million to community-based organizations throughout the state of Florida to support a complete and accurate census count.

The 48 community-based organizations that have received grants to lead outreach, education and messaging for the 2020 Census are:

  • Asian American Federation of Florida
  • Avanse Ansanm
  • Black Voters Matter Capacity Building Institute, Inc.
  • Centro Campesino Farmworker Center, Inc.
  • Emgage Foundation
  • Engage Miami Civic Foundation
  • Equal Ground Education Fund
  • Esperanza Community Center
  • Faith In Florida, Inc.
  • Farmworker Coordinating Council of Palm Beach County, Inc.
  • Florida Literacy Coalition
  • For the Children, Inc
  • Girl Scouts of Gateway Council
  • Goodwill Industries of Southwest Florida
  • Haitian-American Community Coalition of SW Florida
  • Hispanic Business Initiative Fund of Florida Inc. dba Prospera
  • Hispanic Federation
  • Hispanic Unity of Florida, Inc
  • Jump for Joi, Inc..
  • LatinoJustice PRLDEF
  • League of Women Voters of Palm Beach County
  • Lord's Place
  • Meals on Wheels South Florida
  • Mi Familia Vota Education Fund
  • National Congress of Black Women
  • Opa-locka Community Development Corporation
  • Organize Florida Education Fund
  • Parker Street Ministries
  • Path to College
  • Pinellas County Urban League
  • Poder Latinx Collective Fund
  • Real Women Radio Foundation
  • Ridge Area Arc, Inc.
  • Sant La, Haitian Neighborhood Center
  • Student ACES
  • The Arc Tampa Bay
  • The Arc of the Bay
  • The Black Collective
  • The Children's Campaign
  • The Common Ground Project
  • The Glades Initiative, Inc.
  • Thriving Mind South Florida, contracting as South Florida Behavioral Network
  • United Way of Brevard County
  • United Way of West Florida
  • University of Central Florida Research Foundation, Inc. for the benefit of WUCF-TV
  • Urban League of Palm Beach County
  • West Atlantic Redevelopment Coalition
  • Women Alliance of Miami-Dade & Broward, Inc.

It was estimated that Florida relinquished approximately $20 Billion in federal funding in the last Census by not counting all its residents in the 2010 Census, in which Florida had the third largest number of omissions of the 50 states and Puerto Rico. The money raised by Florida Counts Census 2020 is regranted to community and faith based “Trusted Voices” to ensure outreach for a more complete count.  As the third largest and fourth fastest growing state in the country, an accurate count is essential for Florida to receive its fair share of federal funding, which accounts for 1/3 of Florida’s total state revenue.

The eight 501(c)(3) non-partisan organizations spearheading this initiative are:  Wallace H. Coulter Foundation (WHCF), Florida Philanthropic Network, Florida Nonprofit Alliance, Community Foundation for Palm Beach and Martin Counties, Florida C3 Civic Engagement Table, Urban League of Broward County, The New Florida Majority Education Fund and Ventus Charitable Foundation

In addition, Florida Counts Census 2020 is grateful to the following donors whose generosity has made our work possible: Allegany Franciscan Ministeries; Community Foundation for Palm Beach and Martin Counties; Curtis and Edith Munson Foundation; Fair Immigration Reform Movement/Community Change; Florida Blue Foundation; Four Freedoms Fund; Foundation for a Healthy St. Petersburg; John S. and James L. Knight Foundation; New Venture Fund Census Equity Fund;; President's Discretionary Grantmaking Fund at Central Florida Foundation; Raikes Family Foundation; Space Coast Health Foundation; The Patterson Foundation; The Wallace H. Coulter Foundation; University of Miami President’s Fund; Ventus Charitable Foundation; Winter Park Health Foundation.

Florida Philanthropic Network is a charitable organization, recognized by the IRS as a 501(c)(3), that will accept donations, collect and distribute funds raised.

For more information, messaging resources, flyers, apply for a grant or donate to the work of Florida Counts Census 2020, please visit   

Once each decade, the U.S. Census Bureau attempts to count every person in the United States. The next enumeration will be April 1, 2020 and will be the first to rely heavily on online responses. The data collected by the decennial Census is used to distribute billions of dollars in federal funds to state and local government and determines the number of seats each state has in the U.S. House of Representatives.  For information on U.S. Census visit  


# # #

Find More By

News type