Building Philanthropy for a Better Florida

Effective Communications During Crisis: Prepare. Respond. Assess.

Wednesday, August 10, 2016 -
3:00pm to 4:00pm EDT
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In light of the recent Orlando shooting and as Florida enters peak hurricane season, disaster response is at the front of our minds. Join FPN's Communications Affinity Group and Center for Disaster Philanthropy to explore best practices and tools for communications professionals during crisis, including: 

  • Live demo of the Disaster Philanthropy Playbook, a comprehensive resource of philanthropic strategies, best practices, and lessons learned to guide the philanthropic community in responding to future disasters
  • First look at Center for Disaster Philanthropy’s Communications and Disasters Toolkit
  • How to assess your organization’s communications capacity in the event of disaster
  • Firsthand account of communications steps and lessons learned in the aftermath of the Pulse nightclub shooting 
  • Media relations principles and positioning your message

This webinar is open to staff and board members of FPN member organizations.



Rachel Calderon
Marketing & Communications Manager, Central Florida Foundation
Co-chair, Communications Affinity Group, FPN

A southern girl at heart, Rachel moved to Orlando in 2009 from South Carolina and earned a Bachelor of Arts degree in Public Administration with a minor in Nonprofit Management from the University of Central Florida. Rising from Intern to Marketing & Communications Manager at Central Florida Foundation, she has experience in brand development, internal and external communications, social media strategy and coordination, event coordination, maintaining vendor relationships and training board members as brand ambassadors. 

Rachel is a member of the Young Professionals Advisory Council of the Central Florida Partnership and a co-chair of the Florida Philanthropic Network’s Communications Affinity Group. She enjoys exploring all of the unique local businesses in Orlando, cooking and art. She is married to Jimmy and they have two children, Christian and Claudia, and two rambunctious Cocker Spaniels.


Anna Hurt
Disaster Management Analyst, Center for Disaster Philanthropy

Anna R. Hurt manages the grants portfolio from the Center for Disaster Philanthropy’s Disaster Recovery Fund and is the program officer of the Disaster Playbook.

She has more than eight years of experience as a writer and editor.  Prior to joining the CDP team, she worked as a public affairs specialist for the Army, which included editing print products and developing social media and strategic communication plans.

Anna has a B.A. in Political Science and a M.A. in Security Studies, both from Kansas State University.  Her area of emphasis in graduate school was Southwest Asia and the Middle East, and her major research papers were focused on the areas of gender in terrorism and ethnic conflict. She chose to shift gears professionally from public service to private NGO work because of her belief that it is important to approach the world’s problems from the ground up – people cannot build secure and stable countries when they do not have a roof over their heads or food in their stomachs.

Grace Maseda
Marketing Communications Director, Helios Education Foundation
Co-chair, Communications Affinity Group, FPN

Grace Maseda brings over 20 years of media experience to her role as Marketing Communications Director for the state of Florida. Grace is an accomplished writer and public relations practitioner having worked with numerous local and national clients.

Prior to Helios Education Foundation, Grace was employed by Hillsborough County Public Schools and the Tampa Bay Times, each in strategic marketing and communication roles.

Community involvement is a cornerstone for Grace. She is an active member of the Glazer Children’s Museum Board of Directors, former Chairperson of the City of Tampa Mayor’s Hispanic Advisory Council and former board chair of SERVE, Volunteers in Education.

Grace holds the designation APR, Accredited in Public Relations, from the Public Relations Society of America, is a graduate of Saint Leo University with a Bachelors degree in Management and also completed graduate studies at the University of South Florida obtaining a Masters of Science in Management (MSM).


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